Hyper believes that every company (B2B or B2C) needs access to distribution channels to find customers, users, and talented employees to join their teams. IвЂ™ll let the Hyper teamвЂ™s words spell out what they say is its thesis: ItвЂ™s an established launch pad to an audience of extreme early adopters that can provide a seed of a real user base - Hyper itself is launching via a post on the platform. Product Hunt is one opportunity that he points to as an example. Where Hyper differs, says Buckley, is that they see distribution as the biggest value add for a nascent startup at the stages where the firm hopes to invest. But, especially at the early stage there are a few funds and firms that offer a strong value outside of writing checks in the form of, say, hiring, sales introductions or board members that have relevant operational experience. Frankly, sometimes thatвЂ™s all you want from an investor whose value add is more of a thorn in your side than anything. ItвЂ™s hard to argue with the overall assumption that the Hyper team is working under - capital is majorly commoditized.

Though the current plans center around small cohorts with a founder program, the ambitions for long term include adding a layer of differentiation that goes beyond fixed checks and partner access. The program will also offer office hours with experts, an exclusive Product Hunt launch event and a Public Hyper Demo Day and Investor Demo Day to participate in within a year of being in the program. Some of the participants are investors in Hyper, though none of the funds participated themselves The group includes some close to home figures as well, in Product Hunt GM Ashley Higgins and founder Ryan Hoover. The mentorship component that Hyper hopes to add for founders in the fund is an 8-week founder program that includes individuals from вЂњpartnersвЂќ like Andreessen Horowitz, AngelList, Sequoia Capital, the Twenty Minute VC Podcast and Product Hunt helping founders to solve вЂkey challengesвЂ™. And the other component which includes the portfolio of Hyper funds (plural theirs) and a founder program that includes mentorship, twice-a-year-events, and other future efforts - eventually. A portfolio of wholly owned companies like Product Hunt (which still counts AngelList as a majority investor and Ravikant on its board) and other new media brands. Hyper itself is trying to establish two lines of business. A mix of media, venture and product figures is probably the right way to go if you want to back yourself into a media empire funded by venture capital returns. ItвЂ™s a pretty eclectic group, but if you squint you can see the shape of the ambitions that Hyper has reflected in the parties involved. The Hyper concept sounds fresh in combination, if not in components.ДЄ short list of some of the people involved as advisors, mentors or investors themselves includes Alexis Ohanian, Founder of Seven Seven Six, Serena Williams, Alfred Lin of Sequoia, Garry Tan of Initialized, Harry Stebbings, Jeffrey Katzenberg, Naval Ravikant, Owen van Natta, Ryan Hoover, Ryan Tedder of OneRepublic and Sriram Krishnan of a16z. I had a chat with Buckley, Curtis and Cantor about the new fund and company and the way that they hoped to differentiate Hyper in a world of aggressively service-oriented venture firms. Product Hunt, however, is the first of what the team says will be many companies it will own, create and operate in order to provide вЂdirect valueвЂ™ to its portfolio companies.

The fund will exist as a вЂsister companyвЂ™ to Product Hunt. The fund is taking applicants worldwide though notes that some countries present legal complexities for investment.

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